Adobe Firefly and Generative AI
Smarter Creative for Business
Bring your brand to life with AI-powered creativity. Adobe Firefly, Generative Fill, and built-in stock assets let businesses instantly generate, customize, and refine visuals – cutting design time and accelerating campaign delivery.
Commercially Safe, Ethically Built
Adobe Firefly is trained on Adobe Stock, public domain, and licensed data – so every output is safe for business use without copyright concerns. For small businesses, this means creative freedom without legal risk.Adobe also leads the Content Authenticity Initiative, adding “content credentials” that clearly show when AI is used. This commitment to transparency and responsibility makes Firefly a trusted, ethical choice for business creativity.
Create Professional Visuals Fast with Firefly
Leverage Adobe Firefly’s text-to-image, Generative Fill, and Generative Expand features to turn simple prompts into polished visuals instantly. Whether you're removing photo distractions, extending a background, generating on-brand vector art, or experimenting with color themes through Recolor – what once took hours now happens in seconds.Firefly is commercially safe, built on licensed Adobe Stock and public-domain content, so your business can use the results worry-free.More about Firefly
Scale Content Creation with Bulk and Custom Models
With Adobe Firefly Services and Custom Models (via APIs), small businesses can automate high-volume tasks – like background removal, batch cropping, or mass image customization – without sacrificing quality or consistency. Moreover, training a custom Firefly model using your brand assets ensures all content remains on-brand across campaigns and platforms.More about custom AI models
Empower Non-Designers via Adobe Express
Adobe Express, powered by Firefly AI, enables anyone on your team – no matter their design background – to quickly create branded graphics for social posts, ads, or promos. Use intuitive templates, apply brand colors and fonts with one click, and take advantage of features like resizing, Generative Fill, and text-to-image to streamline content production.More about Adobe Express
Save Time, Boost Productivity, and Grow ROI
Small teams benefit from significant efficiency gains – marketers using GenStudio (Adobe’s performance marketing AI tool) save on average 116 minutes per week on content creation, adding up to nearly 100 extra hours annually per employee. This reclaimed time can be reinvested into strategic planning, improving creative quality, or expanding responsibilities.More about Adobe GenStudio
Get started with Adobe AI
No matter your business size, Adobe’s generative AI helps you design faster, stay on-brand, and deliver campaigns that resonate. Try Firefly and Adobe Stock today with a 30-day free trial.